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In the physical world, when you buy a yuzu from the farmers’ market, you can hold it in your hand, smell the lemony fragrance, and pucker up when you taste its sourness. In digital, however, everything’s just bits and bytes, represented on-screen by colored dots called pixels. Similarly, digital ads are tiny billboards made of pixels on-screen. Unlike in the physical world, where the laws of physics limit how many billboards you can stick by the side of the road (left of slide), in the digital world, these physical limits no longer exist (right of slide). Virtually limitless websites can be created to carry virtually limitless numbers of digital ads, like the example below of a webpage with no content at all, just ads. More...
  • First-Party Data, AI Technology Will Sharpen Programmatic Ad Targeting: OMD’s George Manas
    Next year will bring more innovation in audience targeting, as artificial intelligence (AI) technology combined with first-party consumer data support programmatic buying among a wider variety of media channels.
  • 5 Ways IBM Predicts AI and Ad Tech Will Evolve in 2021
    With tech giants set to crack down on cookies and third-party trackers in the coming months, the ad-tech industry is in for some major changes.
  • Top five digital marketing trends for 2021
    2020 will go down as a year that altered the course of history. One of the major implications of the Covid-19 pandemic has been the fact that it has accelerated a switch to all things digital. The world has had to adapt the way that it communicates and does business – social media usage has skyrocketed, businesses have adopted a ‘virtual’ way of working and work from home (WFH) has become an accepted business practice.

    As we head towards the end of the year, there is no reverting back to the ‘way things were’.

  • Big Data in Power Sector Market Growth, Statistics, By Application, Production, Revenue & Forecast to 2026
    The latest market research report published by ResearchMoz entitled “Covid-19 Impact on Global Big Data in Power Sector Market Size, Status and Forecast 2020-2026” provides a complete view of the current proceedings within the market.
  • Beeswax, the programmatic ad-tech platform that offers “bidder-as-a-service”, has been acquired by FreeWheel, the digital TV advertising platform. FreeWheel is owned by Comcast. The terms of the transaction were not disclosed. “It should not be news to anyone in the advertising world that Connected TV is the fastest growing area of programmatic,” said Ari Paparo, Cofounder and CEO of Beeswax. “We’ve seen that as well at Beeswax, with more and more customers focusing on bringing together the sight, sound, and motion of television with the power of programmatic advertising technologies. We cannot think of a better home for Beeswax than within FreeWheel, the leading technology provider to the global Advanced TV business.”
  • It’s crunch time for media companies to ditch their dependencies on third-party cookies.

    Future PLC has spent the last nine months building its own proprietary tech stack to collect, streamline and scale the first-party data that it gets from its more than 350 million monthly visitors to its portfolio of 130 special interest sites and enthusiast publications. More...

  • Bengaluru: To land lucrative jobs and fit in among a drastically changing work environment, 26% of students enrolled for programming with Python training, 23% for digital marketing, and 22% on learning web development, finds a new survey. 
  • To say data is critical to success in financial markets is a vast understatement, but for many banks, the ability to extract the true value of their data is still beyond their grasp. Matthew Hodgson, CEO and Founder of Mosaic Smart Data, looks at what’s holding these institutions back and why in a post-2020 world, failure to ignore could prove costly. More...
  • 5 Digital Marketing Strategies for Long-Term Benefits Post-Pandemic

    The inherently fast-paced and dynamic forms of digital marketingare making everything possible to the new-age business advertising both pre and post-pandemic period.

  • Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast.

    The pandemic has had an impact on all businesses - small, large, restaurants, fitness studios, nail salons, etc. And each business has reacted differently in the wake of that impact. This week, we talked with the minds behind Cali Comfort BBQ in San Diego - two folks we’ve gotten the pleasure of knowing during the challenging times of the past nine months. Owner Shawn Walchef and Digital Hospitality Specialist Stover Harger have rethought everything they knew about running a sports barbecue spot. They pushed their digital strategy to the limits to eventually find great success at a time when they thought there might be no hope. Read more...

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